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About this book
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.
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Table of contents (8 chapters)
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Front Matter
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Introduction: All You Need Is C(l)ash
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ABCs of Commoditization
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Front Matter
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Defining Business Prerequisites (and Ideals) Prior to Action
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Front Matter
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Reversing the Tide of Commoditization Constructively
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Front Matter
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Back Matter
Reviews
"Permanent and creative business model reinvention is imperative to a successful business. This book is unique because it presents a fully integrated process on business reinvention, from analysis to action. Cost cutting and customer value creation are fully reconciled. Without question, it is a must-read roadmap to apply in every sector and in every business!" - Professor JC Larreche, INSEAD, Author of The Momentum Effect
"In our more than changing times, the process of reinventing a business model is complex to figure out and even more so difficult to implement. This book stands out as it brings an enlightened view on the end-to-end approach for doing so. Dussart presents innovative and practical recommendations to create and capture cost-benefits value, across all sectors of activity. It is a fantastic contribution and, as such, a must-read to face adversity and reverse the tide of commoditization!" - Philippe Mauchard, Professor, Solvay Brussels School of Economics and Management
About the author
CHRISTIAN DUSSART Professor of Marketing at HEC Montreal and Contributing Editor of Décisions Marketing.
Bibliographic Information
Book Title: Creative Cost-Benefits Reinvention
Book Subtitle: How to Reverse Commoditization Hell in the Age of Customer Capitalism
Authors: Christian Dussart
DOI: https://doi.org/10.1057/9780230114630
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Nature America Inc. 2010
Hardcover ISBN: 978-0-230-10530-0Published: 19 January 2011
Softcover ISBN: 978-1-349-28971-4Published: 19 January 2011
eBook ISBN: 978-0-230-11463-0Published: 14 October 2015
Edition Number: 1
Number of Pages: XVII, 174
Topics: Business Strategy/Leadership, Customer Relationship Management