Overview
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About this book
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
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Table of contents (12 chapters)
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Front Matter
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Introduction and Overview
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Front Matter
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Reviews and Critiques of Cultural Frameworks
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Front Matter
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Conceptualizations of the Culture Problem
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Front Matter
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Extensions of and Advances in Culture Frameworks
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Front Matter
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Alternative Culture Frameworks and Perspectives
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Reflexive Considerations
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Front Matter
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Back Matter
Editors and Affiliations
About the editor
CHERYL NAKATA is Associate Professor of Marketing and International Business at the University of Illinois at Chicago, USA. This book is motivated by her interest in cultural understanding for businesses. Her award-winning research has appeared in leading journals and books. She was a marketing research manager in and consultant to Fortune 500 companies.
Bibliographic Information
Book Title: Beyond Hofstede
Book Subtitle: Culture Frameworks for Global Marketing and Management
Editors: Cheryl Nakata
DOI: https://doi.org/10.1057/9780230240834
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2009
Hardcover ISBN: 978-0-230-20239-9Published: 16 July 2009
Softcover ISBN: 978-1-349-30047-1Published: 16 July 2009
eBook ISBN: 978-0-230-24083-4Published: 16 July 2009
Edition Number: 1
Number of Pages: XXX, 290
Topics: Marketing, Management, Development Economics