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About this book
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
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Table of contents (9 chapters)
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Front Matter
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The Nature of the Study
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Front Matter
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CEEC Economies and Global Company Strategies
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Front Matter
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MNEs and MNE Embeddedness in the CEEC Economies
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Front Matter
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Conclusion
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Front Matter
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Back Matter
About the author
DR. YORDANKA CHOBANOVA has gained her PH.D. at European University Institute in Florence, Italy. She worked for ARC Fund in Sofia, Bulgaria where she was involved in the team preparing InnovationBg reports and numerous other policy studies related to the National Innovation System of Bulgaria. She is currently attaché at the Permanent Representation of the Republic of Bulgaria to the EU dealing with Structural Funds and regional development issues.
Bibliographic Information
Book Title: Strategies of Multinationals in Central and Eastern Europe
Book Subtitle: Innovation Systems and Embeddedness
Authors: Yordanka Chobanova
DOI: https://doi.org/10.1057/9780230250956
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2009
Hardcover ISBN: 978-0-230-23055-2Published: 21 August 2009
Softcover ISBN: 978-1-349-31153-8Published: 21 August 2009
eBook ISBN: 978-0-230-25095-6Published: 21 August 2009
Edition Number: 1
Number of Pages: XVI, 269
Topics: Business Strategy/Leadership, International Business, International Economics, Development Economics, Political Economy/Economic Systems, Economics, general