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About this book
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
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Table of contents (11 chapters)
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Front Matter
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Introduction
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Succeeding in Europe
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Front Matter
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Strategies for US and Japanese Firms
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Front Matter
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Selected Cases — the Best in Class
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Front Matter
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Back Matter
Authors and Affiliations
About the authors
BJÖRN AMBOS Professor for International Management and Marketing, Vienna University of Economics and Business Administration, Austria.
BODO B. SCHLEGELMILCH Professor for International Marketing and Management, Dean of the WU Executive Academy, Vienna University of Economics and Business Administration, Austria.
BODO B. SCHLEGELMILCH Professor for International Marketing and Management, Dean of the WU Executive Academy, Vienna University of Economics and Business Administration, Austria.
Bibliographic Information
Book Title: The New Role of Regional Management
Authors: Björn Ambos, Bodo B. Schlegelmilch
DOI: https://doi.org/10.1057/9780230273870
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2010
Hardcover ISBN: 978-0-230-53875-7Published: 10 December 2009
Softcover ISBN: 978-1-349-35975-2Published: 10 December 2009
eBook ISBN: 978-0-230-27387-0Published: 10 December 2009
Edition Number: 1
Number of Pages: XIV, 301
Topics: Marketing, International Business, Regional/Spatial Science, International Economics, Economics, general, Management