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About this book
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development
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Table of contents (9 chapters)
Reviews
'This very accessible and enjoyable book leaves the reader in no doubt; computer gaming is a major new medium which marketers ignore at their peril... the authors provide guidelines on how brand owners and marketers might leverage the growth in computer gaming, and they also provide a useful framework for introducing the medium into the decision making process.' - Linda Caller, Managing Director, Thought Agents Ltd
About the authors
DAVID NICHOLS, TOM FARRAND, and TOM ROWLEY all work for Added Value, a leading brand consultancy who have done pioneering and influential work in the area of Brands and Gaming.
MATT AVERY is the Managing Director of Brands in Gaming Ltd, who specialize in brand consultancy for the computer gaming industry.
MATT AVERY is the Managing Director of Brands in Gaming Ltd, who specialize in brand consultancy for the computer gaming industry.
Bibliographic Information
Book Title: Brands and Gaming
Book Subtitle: The Computer Gaming Phenomenon and its Impact on Brands and Businesses
Authors: David Nichols, Tom Farrand, Tom Rowley, Matt Avery
DOI: https://doi.org/10.1057/9780230286573
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2006
Hardcover ISBN: 978-1-4039-9897-2Published: 14 November 2005
eBook ISBN: 978-0-230-28657-3Published: 14 November 2005
Edition Number: 1
Number of Pages: VIII, 168
Topics: Management, Marketing, Cultural and Media Studies, general