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About this book
China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.
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Table of contents (11 chapters)
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Front Matter
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Back Matter
Reviews
'He reveals a country of linguistic, ethnic, economic and cultural diversity...Myths [About Doing Business in China] makes for fascinating reading, and is admirably concise too...' - Ben Hargreaves, Professional Engineering
About the authors
HAROLD CHEE Lectures at Ashridge Management School, UK, specializing in Chinese business, marketing and leadership and is an authority in these areas.
CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.
CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.
Bibliographic Information
Book Title: Myths about doing business in China
Authors: Harold Chee, Chris West
DOI: https://doi.org/10.1057/9780230286771
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Harold Chee and Chris West 2007
Softcover ISBN: 978-0-230-55118-3Published: 19 September 2007
eBook ISBN: 978-0-230-28677-1Published: 19 September 2007
Edition Number: 2
Number of Pages: XI, 164
Number of Illustrations: 40 b/w illustrations
Topics: International Business, Business Strategy/Leadership, Knowledge Management, Corporate Communication/Public Relations, International Economics