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About this book
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
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Table of contents (7 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
About the authors
YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.
RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.
RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.
Bibliographic Information
Book Title: Marketing Competences and Strategic Flexibility in China
Authors: Yonggui Wang, Richard Li-Hua
DOI: https://doi.org/10.1057/9780230288607
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Yonggui Wang and Richard Li-Hua 2007
Hardcover ISBN: 978-0-230-01350-6Published: 01 December 2006
eBook ISBN: 978-0-230-28860-7Published: 01 December 2006
Edition Number: 1
Number of Pages: XVI, 261
Number of Illustrations: 3 b/w illustrations
Topics: Marketing, Asian Culture, Business Strategy/Leadership, International Economics