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About this book
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
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Table of contents (14 chapters)
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Front Matter
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Introduction
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Franchising Approaches and Frameworks
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Front Matter
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Area Studies of Franchising
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Front Matter
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International Franchising Cases
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Front Matter
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Back Matter
Authors and Affiliations
About the author
ILAN ALON is George D. and Harriet W. Cornell Professor of International Business at Rollins College and Visiting Scholar at Harvard University Alon has taught franchising courses in China (Fudan and CEIBS), Italy (MIB), and India (IILM), and lectured extensively on the topic in various professional associations, including the International Franchise Association,International Society for Franchising, and the Academy of International Business. In the realm of consulting, he has worked with governmental agencies and companies advising them about the use of franchising and internationalization. In Croatia he was responsible for introducing franchising education, as well as training bankers, business consultants, franchisors, franchisees, and lawyers.
Bibliographic Information
Book Title: Franchising Globally
Book Subtitle: Innovation, Learning and Imitation
Authors: Ilan Alon
DOI: https://doi.org/10.1057/9780230289857
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2010
Hardcover ISBN: 978-0-230-23828-2Published: 31 March 2010
Softcover ISBN: 978-1-349-31544-4Published: 31 March 2010
eBook ISBN: 978-0-230-28985-7Published: 31 March 2010
Edition Number: 1
Number of Pages: XVIII, 253
Topics: International Business, Organization, Small Business, Entrepreneurship, International Economics, Management