Overview
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About this book
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
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Keywords
Table of contents (11 chapters)
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Front Matter
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Japanese Consumers Today
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Front Matter
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Back Matter
Editors and Affiliations
About the editor
Dr. PARISSA HAGHIRIAN is Associate Professor of International Management at the Faculty of Liberal Arts at Sophia University in Tokyo, Japan. She is further a visiting professor at Groupe HEC in Paris, Aalto University, Keio Business School and an adjunct professor at Temple University in Tokyo. Parissa holds a Master degree in Japanese Anthropology (University of Vienna, Austria), a Master degree and a PhD in International Management (Vienna University of Business, Austria). Since joining Sophia University Dr. Haghirian has taught undergraduate, graduate and MBA level classes on the subject of Japanese business practices and researched and consulted on numerous aspects of Japanese business practices with Western and native Japanese companies in Tokyo. She has published several books and articles on the topic and is the editor of 'J-Management; Fresh Perspectives on the Japanese Firm in the 21st Century' and 'Innovation and Change in Japanese Management'
Bibliographic Information
Book Title: Japanese Consumer Dynamics
Editors: Parissa Haghirian
DOI: https://doi.org/10.1057/9780230302228
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2011
Hardcover ISBN: 978-0-230-24286-9Published: 24 November 2010
Softcover ISBN: 978-1-349-31800-1Published: 24 November 2010
eBook ISBN: 978-0-230-30222-8Published: 24 November 2010
Edition Number: 1
Number of Pages: XVII, 244
Topics: International Business, Asian Economics, Market Research/Competitive Intelligence, Management, International Economics, Marketing