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About this book
Personal consumption accounts for two thirds of GDP, yet recent economic events have emphasised our limited ability to translate consumption patterns into policy. Steven Silver analyses this understudied area, exploring the network memberships that emerge from our everyday lives, and the consumption patterns these create.
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Table of contents (8 chapters)
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Front Matter
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Back Matter
About the author
STEVEN D. SILVER is Professor and Lucas Fellow at the Lucas Graduate School of Business, California State University, USA.
Bibliographic Information
Book Title: Networked Consumers
Book Subtitle: Dynamics of Interactive Consumers in Structured Environments
Authors: Steven D. Silver
DOI: https://doi.org/10.1057/9780230362550
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Economics & Finance Collection, Economics and Finance (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2012
Hardcover ISBN: 978-0-230-28021-2Published: 15 December 2011
Softcover ISBN: 978-1-349-32741-6Published: 01 January 2012
eBook ISBN: 978-0-230-36255-0Published: 14 December 2011
Edition Number: 1
Number of Pages: XVI, 186
Topics: Microeconomics, Behavioral/Experimental Economics, Macroeconomics/Monetary Economics//Financial Economics, Political Economy/Economic Systems, Procurement, Marketing