Overview
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About this book
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
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Keywords
Table of contents (8 chapters)
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Front Matter
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Back Matter
Reviews
'This book of research reinforces our comprehension of marketing as more than a functional area of organisations.' - Efma Journal
Editors and Affiliations
About the editor
MARY C. MCKINLEY is Director of the ESCEM-Europe Centre. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications, marketing ethics and sustainable development.
Bibliographic Information
Book Title: Ethics in Marketing and Communications
Book Subtitle: Towards a Global Perspective
Editors: Mary M. McKinley
DOI: https://doi.org/10.1057/9780230367142
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2012
Hardcover ISBN: 978-0-230-35855-3Published: 13 December 2011
Softcover ISBN: 978-1-349-34751-3Published: 13 December 2011
eBook ISBN: 978-0-230-36714-2Published: 13 December 2011
Edition Number: 1
Number of Pages: XI, 130
Topics: Business Strategy/Leadership, Marketing, Business Ethics, Corporate Communication/Public Relations