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About this book
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.
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Table of contents (10 chapters)
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Front Matter
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Back Matter
About the author
JAMES J. LYNCH
Bibliographic Information
Book Title: Customer Loyalty and Success
Authors: James J. Lynch
DOI: https://doi.org/10.1057/9780230374713
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: James J. Lynch 1995
Hardcover ISBN: 978-0-333-63910-8Published: 19 June 1995
Softcover ISBN: 978-1-349-39512-5Published: 19 June 1995
eBook ISBN: 978-0-230-37471-3Published: 19 June 1995
Edition Number: 1
Number of Pages: XIV, 292
Topics: Management, Business Strategy/Leadership, Marketing, Customer Relationship Management