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About this book
Japanese carmaker Honda has pioneered a new breed of multinational enterprise - true manufacturing at the global scale. Honda has been a leader in confounding predictions that Japan's carmakers would and could never transfer their success abroad, and that a wholesale 'Japanization' of the west would be provoked if they did. The book covers manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with western firms, political controversy, and the role of concepts and ideas, in Japan, North America, and Europe.
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Table of contents (14 chapters)
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Front Matter
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The Japanese Firm goes global
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Front Matter
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A ‘Self-Reliant Motor Vehicle Company’ in North America
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Front Matter
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Fortress Europe: Inside the walls
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Front Matter
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Global local corporation
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Front Matter
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Back Matter
About the author
ANDREW MAIR
Bibliographic Information
Book Title: Honda's Global Local Corporation
Authors: Andrew Mair
DOI: https://doi.org/10.1057/9780230374850
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1994
Hardcover ISBN: 978-0-333-58683-9Published: 18 November 1993
eBook ISBN: 978-0-230-37485-0Published: 17 November 1993
Edition Number: 1
Number of Pages: XI, 352
Topics: International Business, Management, Transportation, International Economics