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About this book
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.
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Table of contents (8 chapters)
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Front Matter
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Introductory
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Front Matter
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The Behaviour of Consumers’ Attitudes
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Front Matter
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Behavioural Science in Marketing
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Front Matter
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What Marketing Does
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Front Matter
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Back Matter
Reviews
'Should you want to sample the most up-to-date work on consumer behaviour, this is the book for you ... highly innovative in its thinking.' - Teaching Business and Economics
About the author
GORDON R. FOXALL
Bibliographic Information
Book Title: Marketing Psychology
Book Subtitle: The Paradigm in the Wings
Authors: Gordon Foxall
DOI: https://doi.org/10.1057/9780230375178
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Gordon Foxall 1997
Hardcover ISBN: 978-0-333-66277-9Published: 15 September 1997
Softcover ISBN: 978-1-349-39814-0Published: 15 September 1997
eBook ISBN: 978-0-230-37517-8Published: 15 September 1997
Edition Number: 1
Number of Pages: XIII, 203
Topics: Marketing, Criminology and Criminal Justice, general, General Psychology, Sales/Distribution