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Palgrave Macmillan

The Psychology of Customer Care

A Revolutionary Approach

  • Book
  • © 1992

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About this book

This book breaks new ground on customer care. Drawing on the author's international experience and research, it provides new insights into helping customers make the best use of their time when dealing with YOUR organisation. Guidance is given on 'time shaping' for optimum customer satisfaction. Critical time care factors for industries as diverse as banks, airlines, hotels, supermarkets, are defined together with many tips on how to steal a march on competitors by this revolutionary and practical approach to customer care.

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Table of contents (14 chapters)

  1. The Conscious Elements of Customer Care Psychology

  2. The Subconscious Elements of Customer Care Psychology

About the author

JAMES J. LYNCH

Bibliographic Information

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