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About this book
Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of consultants' offices. This book lightens the dark corridors of strategy development and shows its readers how to build strategies for success in the international marketplace, that take account of all the critical factors involved whilst allowing the use of personal judgement and process sureties. We call this the WRAP process.
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Keywords
Table of contents (10 chapters)
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Front Matter
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Back Matter
Reviews
'This should be recommended reading for all professionals involved in international business.' - Stanley J. Paliwoda, Professor of Marketing, University of Strathclyde, UK
'Written by practitioners, it offers many comments of interest and guidelines for an entire strategy development process.' - Andrew Miskin, Spectra Journal of Management Consultant's Association
About the authors
J. ANGUS GILLON, originator of the WRAP process, is a professional management consultant whose career has spanned an entire generation. During this time he has addressed critical management and strategic issues with major corporations and smaller companies, and now focuses most of his activity on guidance in global and international strategy and marketing.
LYNNE PEARSON is an American whose career in research and consultancy ultimately led her to become part of the International Consultancy Group strategy team. She has collaborated closely in the development of the WRAP process, and her professional focus is on strategy development in global markets.
LYNNE PEARSON is an American whose career in research and consultancy ultimately led her to become part of the International Consultancy Group strategy team. She has collaborated closely in the development of the WRAP process, and her professional focus is on strategy development in global markets.
Bibliographic Information
Book Title: Developing Strategies for International Business
Book Subtitle: The WRAP Process
Authors: J. Angus Gillon, Lynne Pearson
DOI: https://doi.org/10.1057/9780230502574
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: J. Angus Gillon and Lynne Pearson 2004
Hardcover ISBN: 978-1-4039-3414-7Published: 21 September 2004
Softcover ISBN: 978-1-349-51712-1Published: 21 September 2004
eBook ISBN: 978-0-230-50257-4Published: 21 September 2004
Edition Number: 1
Number of Pages: XI, 180
Number of Illustrations: 11 b/w illustrations
Topics: International Business, Business Strategy/Leadership, International Economics