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About this book
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
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Table of contents (27 chapters)
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Front Matter
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What is Sonic Branding?
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Front Matter
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Reviews
'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller
About the author
DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.
Bibliographic Information
Book Title: Sonic Branding
Book Subtitle: An Essential Guide to the Art and Science of Sonic Branding
Authors: Daniel M. Jackson
Editors: Paul Fulberg
DOI: https://doi.org/10.1057/9780230503267
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2003
Hardcover ISBN: 978-1-4039-0519-2Published: 06 October 2003
Softcover ISBN: 978-1-349-50977-5Published: 01 January 2003
eBook ISBN: 978-0-230-50326-7Published: 06 October 2003
Edition Number: 1
Number of Pages: XXII, 179
Topics: Marketing