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About this book
Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.
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Table of contents (6 chapters)
About the author
Dr. Arlo Brady is Special Advisor at the strategic marketing and communications consultancy Freud Communications. In his role Arlo provides counsel on sustainable development, corporate responsibility and reputational issues to a range of senior business leaders, consumer brands, public sector bodies and global corporations. Arlo is also a research associate at the Judge Business School, Cambridge University, UK.
Bibliographic Information
Book Title: The Sustainability Effect
Authors: Arlo. Kristjan O. Brady
DOI: https://doi.org/10.1057/9780230508484
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2005
Hardcover ISBN: 978-1-4039-9171-3Published: 15 September 2005
Softcover ISBN: 978-1-349-54314-4Published: 15 September 2005
eBook ISBN: 978-0-230-50848-4Published: 15 September 2005
Edition Number: 1
Number of Pages: XVI, 175