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About this book
China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.
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Table of contents (12 chapters)
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Front Matter
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Back Matter
Reviews
'Harold Chee, who lectures at Ashridge Management School, draws on his experience as a consultant to illustrate many of his points with pertinent anecdotes. . . the book is an excellent read and a worthy addition to the growing library of books about doing business in China.' Humphrey Keenlyside, China-Britain Trade Review
About the authors
HAROLD CHEE Lectures at Ashridge Management School, specializing in Chinese business, marketing and leadership and is an authority in these areas.
CHRIS WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.
CHRIS WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.
Bibliographic Information
Book Title: Myths About Doing Business in China
Authors: Harold Chee, Chris West
DOI: https://doi.org/10.1057/9780230508866
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2004
Softcover ISBN: 978-1-349-52255-2Published: 01 January 2004
eBook ISBN: 978-0-230-50886-6Published: 20 October 2004
Edition Number: 1
Number of Pages: XII, 162
Topics: Management, Asian Culture, International Business, International Economics