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About this book
The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.
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Table of contents (16 chapters)
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Front Matter
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Introduction
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Front Matter
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The World of Green Issues
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Front Matter
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The Practical Management of Green Issues
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Front Matter
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Environmental Credentials
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Front Matter
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About the authors
TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company that specialises in the management of green issues and is a freelance business writer and journalist. For more information visit his website at
www.greenissues.com
www.greenissues.com
Bibliographic Information
Book Title: Managing Green Issues
Authors: Tom Curtin, Jacqueline Jones
DOI: https://doi.org/10.1057/9780230509290
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2000
Softcover ISBN: 978-1-349-42296-8Published: 01 January 2000
eBook ISBN: 978-0-230-50929-0Published: 22 May 2000
Edition Number: 1
Number of Pages: XIII, 205
Topics: Management, Environmental Economics