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About this book
Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.
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Table of contents (18 chapters)
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Front Matter
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Introduction
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The New Economics of Information
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Front Matter
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Exploiting the Virtual Potential of Your Business
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Front Matter
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Reviews
'In a world increasingly absorbed by news of fresh internet start-ups and e-commerce initiatives, Czerniawska and Potter provide a timely reminder that the changes taking place in business go far beyone discovering new ways of retailing. The scale and accessibility of information now available means that those who find new ways of applying it - whether in strategy or in processes - will gain competitive advantage over those who are slow to understand the implications.' - The Antidote
About the authors
FIONA CZERNIAWSKA is Founder and Managing Director of Arkimeda, specialising in research and consultancy for consulting companies. She is also Director of the Management Consultancies Association's Think Tank in the UK, and lectures at London Business School and other European business schools. As a management consultant of long-standing experience, she has worked with many top companies. She is the author of Management Consultancy - What Next?, Management Consultancy in the 21st Centuryand Corporate Speak.
GAVIN POTTER is a partner in Coopers & Lybrand's management consulting practice where he specialises in assisting clients with the business aspects of information technology. He has a particular expertise in ensuring that information technology solutions serve the needs of the business and was responsible for the development of Coopers & Lybrand's benefits realisation methodology.
GAVIN POTTER is a partner in Coopers & Lybrand's management consulting practice where he specialises in assisting clients with the business aspects of information technology. He has a particular expertise in ensuring that information technology solutions serve the needs of the business and was responsible for the development of Coopers & Lybrand's benefits realisation methodology.
Bibliographic Information
Book Title: Business in a Virtual World
Book Subtitle: Exploiting Information for Competitive Advantage
Authors: Fiona Czerniawska, Gavin Potter
DOI: https://doi.org/10.1057/9780230509337
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1998
Hardcover ISBN: 978-0-333-72121-6Published: 19 June 1998
eBook ISBN: 978-0-230-50933-7Published: 19 June 1998
Edition Number: 1
Number of Pages: X, 252
Topics: International Business, Management, Market Research/Competitive Intelligence, IT in Business