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About this book
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
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Table of contents (14 chapters)
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Front Matter
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Introduction and Background
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Front Matter
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Why People Shop Where They Do: Shoppers’ Responses to Attributes of Shopping Centres
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Front Matter
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Consumer Decision Processes in Shopping Choices
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Front Matter
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Futurescapes
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Front Matter
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Back Matter
Authors and Affiliations
About the author
CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.
Bibliographic Information
Book Title: Objects of Desire
Book Subtitle: Consumer Behaviour in Shopping Centre Choices
Authors: Charles Dennis
DOI: https://doi.org/10.1057/9780230509481
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2005
Hardcover ISBN: 978-1-4039-0170-5Published: 23 November 2004
Softcover ISBN: 978-1-349-50784-9Published: 23 November 2004
eBook ISBN: 978-0-230-50948-1Published: 23 November 2004
Edition Number: 1
Number of Pages: XVII, 271
Topics: Medical Sociology, Industries