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About this book
This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two new wide-ranging surveys and includes a thorough review of current literature.
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Table of contents (8 chapters)
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Front Matter
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Back Matter
About the authors
JULIA MANEA is a lecturer in International Business at the Manchester School of Management. She obtained her Ph D from the University of Reading. Her research and teaching interests include multinational firms' strategies in emerging markets, subsidiary development and impact on host-countries, transition economies, industrial performance and economic growth.
ROBERT PEARCE is a reader in International Business in the Department of Economics at the University of Reading.
ROBERT PEARCE is a reader in International Business in the Department of Economics at the University of Reading.
Bibliographic Information
Book Title: Multinationals and Transition
Book Subtitle: Business Strategies, Technology and Transformation in Central and Eastern Europe
Authors: Julia Manea, Robert Pearce
DOI: https://doi.org/10.1057/9780230511811
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2004
Hardcover ISBN: 978-0-333-96874-1Published: 03 March 2004
Softcover ISBN: 978-1-349-42874-8Published: 01 January 2004
eBook ISBN: 978-0-230-51181-1Published: 03 March 2004
Edition Number: 1
Number of Pages: X, 198
Topics: International Business, Development Economics, Organization