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About this book
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
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Table of contents (8 chapters)
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'... Structured Creativity represents a significant contribution to the practical development of an innovation strategy, while being firmly grounded with a sound conceptual basis.' - David R. Probert, R&D Management
About the authors
TIM SAUBER is Corporate Innovation Manager for Hilti Corporation, Liechtenstein, having previously been employed at a consulting company focusing on organizational re-engineering. He spent two years as a Research Associate with the ETH Center for Enterprise Science in Zürich, Switzerland, where he completed his PhD in Innovation Strategy Formulation in 2004.
HUGO TSCHIRKY is Professor of Business Management at the Swiss Federal Institute of Technology, Zurich, Switzerland. He belongs to the ETH Center for Enterprise Science and chairs the fields of General Management, Technology and Innovations Management, and Executive Advanced Development. His research activities are directed towards the management of technology-based companies. Pursuing this he has initiated the development of an internationally aligned education program for the future managers of technology driven enterprises.
HUGO TSCHIRKY is Professor of Business Management at the Swiss Federal Institute of Technology, Zurich, Switzerland. He belongs to the ETH Center for Enterprise Science and chairs the fields of General Management, Technology and Innovations Management, and Executive Advanced Development. His research activities are directed towards the management of technology-based companies. Pursuing this he has initiated the development of an internationally aligned education program for the future managers of technology driven enterprises.
Bibliographic Information
Book Title: Structured Creativity
Book Subtitle: Formulating an Innovation Strategy
Authors: Tim Sauber, Hugo Tschirky
DOI: https://doi.org/10.1057/9780230513242
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2006
Hardcover ISBN: 978-1-4039-9150-8Published: 06 December 2005
Softcover ISBN: 978-1-349-54280-2Published: 27 August 2016
eBook ISBN: 978-0-230-51324-2Published: 06 December 2005
Edition Number: 1
Number of Pages: XIV, 227
Topics: Business Strategy/Leadership, Management, Knowledge Management