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The Sport Business Future

  • Book
  • © 2004

Overview

Authors:
  1. Aaron Smith
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  2. Hans Westerbeek
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About this book

The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xiii
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  2. The Sport Business Solution: The Fourth Place

    • Aaron Smith, Hans Westerbeek
    Pages 1-15

  3. Sport Business Singularity: Real Virtuality

    • Aaron Smith, Hans Westerbeek
    Pages 16-34

  4. Athletes of the Future: Cyborgs, Mutants and Clones

    • Aaron Smith, Hans Westerbeek
    Pages 36-48

  5. Sport Competitions of the Future: Free Markets and Freak Markets

    • Aaron Smith, Hans Westerbeek
    Pages 50-72

  6. Tribal Sport Business: Caveman, Fan and Clan

    • Aaron Smith, Hans Westerbeek
    Pages 74-88

  7. Worship in the Sport Cathedral: Keeping the Faith

    • Aaron Smith, Hans Westerbeek
    Pages 90-109

  8. Corporate Sport Citizenship: Tigers and Sharks

    • Aaron Smith, Hans Westerbeek
    Pages 110-128

  9. Green Sport Business: Greenbacks and Green Thumbs

    • Aaron Smith, Hans Westerbeek
    Pages 130-152

  10. Cultural Sport Business: The Games Must Go On

    • Aaron Smith, Hans Westerbeek
    Pages 154-182

  11. The New Frontiers of Sport Business: Sport Business as Unusual

    • Aaron Smith, Hans Westerbeek
    Pages 183-201

  12. Epilogue Vincent and Leonardo

    • Aaron Smith, Hans Westerbeek
    Pages 202-205

  13. Back Matter

    Pages 206-210
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Reviews

...'an academic adventure that moves the reader forward at Formula One 'Grand Prix' speed...Their style and approach can scarcely be described as 'cautious'...they bring a bold, courageous, highly imaginative and often contestable approach to the subject.' - Kevan Gosper, Member of the International Olympic Committee

'Essential reading for anyone concerned with this rapidly growing, global, industry.' - Long Range Planning

About the authors

AARON SMITH and HANS WESTERBEEK are consultants with Manage to Manage Australasia Pty Ltd with considerable experience in the area of sport business and the business of sport. They were the authors of Sport Business in the Global Marketplace published by Palgrave Macmillan.

Bibliographic Information

  • Book Title: The Sport Business Future

  • Authors: Aaron Smith, Hans Westerbeek

  • DOI: https://doi.org/10.1057/9780230513693

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2004

  • Hardcover ISBN: 978-1-4039-1267-1Published: 11 June 2004

  • Softcover ISBN: 978-1-349-51129-7Published: 01 January 2004

  • eBook ISBN: 978-0-230-51369-3Published: 11 June 2004

  • Edition Number: 1

  • Number of Pages: XIII, 210

  • Topics: Marketing, Management, International Business

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