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About this book
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.
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Table of contents (11 chapters)
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Front Matter
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Introduction
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The Awakening
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Front Matter
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The Discovery
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Front Matter
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The Story
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Front Matter
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The Engagement
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Front Matter
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The Reward
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Front Matter
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Back Matter
Reviews
'Brings together work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new, dynamic, model that helps implement greater customer focus within enterprises. Essentail reading for anyone concerned with these issues.' - Long Range Planning
'This is an interesting and well-written book that challenges many conventions.' - Professional Manager
About the author
SANDRA VANDERMERWE is Professor of International Marketing and Services at Imperial College Management School, London. She is a prolific and bestselling author whose work is based on ongoing, application driven research and collaboration with leading thinkers and practitioners. She works with several leading companies, has published in numerous academic journals and is on the editorial board of several international journals. Her bestselling books include, From Tin Soldiers to Russian Dolls: Creating Added Value Through Services (Butterworth Heinemann, 1993), The 11th Commandment: transforming to 'Own' Customers (John Wiley, 1996) and Customer Capitalism: Getting Increasing Returns in New 'Market Spaces' (Nicholas Brearley, 1999).
Bibliographic Information
Book Title: Breaking Through
Book Subtitle: Implementing Customer Focus in Enterprises
Authors: Sandra Vandermerwe
DOI: https://doi.org/10.1057/9780230514300
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Sandra Vandermerwe 2004
Hardcover ISBN: 978-1-4039-3503-8Published: 04 June 2004
Softcover ISBN: 978-1-349-51762-6Published: 04 June 2004
eBook ISBN: 978-0-230-51430-0Published: 04 June 2004
Edition Number: 1
Number of Pages: XIII, 209
Topics: Management, Business Strategy/Leadership