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About this book
To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.
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Table of contents (19 chapters)
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Front Matter
About the author
CHRIS WEST is Managing Director of Competitive Intelligence Services and author of a book on Market Research for Palgrave.
Bibliographic Information
Book Title: Competitive Intelligence
Authors: Chris West
DOI: https://doi.org/10.1057/9780230514591
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Chris West 2001
Hardcover ISBN: 978-0-333-78669-7Published: 19 September 2001
Softcover ISBN: 978-1-349-41852-7Published: 19 September 2001
eBook ISBN: 978-0-230-51459-1Published: 19 September 2001
Edition Number: 1
Number of Pages: XV, 236
Topics: Management, Market Research/Competitive Intelligence, Trade