Skip to main content
Springer Nature Link
Log in
Palgrave Macmillan

Raising the Corporate Umbrella

Corporate Communications in the Twenty-First Century

  • Book
  • © 2001

Overview

Authors:
  1. Philip J. Kitchen

    1. Queen’s University School of Management and Economics, Belfast, UK

    View author publications

    You can also search for this author in PubMed   Google Scholar

  2. Don E. Schultz

    1. Medill School of Journalism, Northwestern University, Evanston, USA

    View author publications

    You can also search for this author in PubMed   Google Scholar

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

eBook USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

About this book

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

Similar content being viewed by others

Keywords

Table of contents (14 chapters)

  1. Front Matter

    Pages i-xxii
    Download chapter PDF

  2. Raising the corporate umbrella — the 21st-century need

    • Philip J. Kitchen, Don E. Schultz
    Pages 1-22

  3. Talking heads: the CEO as spokesperson

    • Ted Zorn
    Pages 23-42

  4. Balancing corporate branding policies in multi-business companies

    • Cees B. M. Van Riel, Guido Berens
    Pages 43-61

  5. Responsive and responsible communication practices: a pluralist perspective

    • Richard J. Varey
    Pages 62-81

  6. The role of integrated communication in the interactive age

    • Philip J. Kitchen, Don E. Schultz
    Pages 82-114

  7. Corporate branding and advertising

    • Jim Garrity
    Pages 115-148

  8. Global issues in branding, communication and corporate structure

    • Marilyn Roberts
    Pages 149-174

  9. Marketing public relations: where the twain shall meet

    • Tom Harris
    Pages 175-198

  10. Crisis communication management: protecting and enhancing corporate reputation and identity

    • James E. Lukaszewski
    Pages 199-243

  11. Take-over and merger: the jaws mentality

    • Richard J. Varey
    Pages 244-274

  12. The corporate entity and agency interaction

    • Shekar Swamy
    Pages 275-317

  13. Vision, values, intellectual property and assets

    • Anders Gronstedt, Don E. Schultz
    Pages 318-340

  14. Measuring the value of the corporate brand

    • Don E. Schultz
    Pages 341-372

  15. Closing and re-opening the corporate umbrella

    • Don E. Schultz, Philip J. Kitchen
    Pages 373-397

  16. Back Matter

    Pages 398-410
    Download chapter PDF
Back to top

Authors and Affiliations

  • Queen’s University School of Management and Economics, Belfast, UK

    Philip J. Kitchen

  • Medill School of Journalism, Northwestern University, Evanston, USA

    Don E. Schultz

About the authors

PROFESSOR CEES B.M. VAN RIEL and GUIDO BERENS, Rotterdam School of Management, The Netherlands JIM GARRITY Senior Vice President, Corporate Marketing, First Union Corporation, USA ANDERS GRONSTEDT Sweden TOM HARRIS author of Marketing Public Relations, Prentice Hall, 1995 JIM LUKASZEWSKI, author, lecturer, trainer, counsellor, and public speaker MARYLIN ROBERTS, University of Florida, US SHEKAR SWAMY President R.K. Swamy/BBDO, India DR. RICHARD VAREY Salford University, United Kingdom. PROFESSOR TED ZORN, Chair of Management Communication, Waikato University, New Zealand

Bibliographic Information

  • Book Title: Raising the Corporate Umbrella

  • Book Subtitle: Corporate Communications in the Twenty-First Century

  • Authors: Philip J. Kitchen, Don E. Schultz

  • DOI: https://doi.org/10.1057/9780230554580

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2001

  • Hardcover ISBN: 978-0-333-92639-0Published: 04 September 2001

  • Softcover ISBN: 978-1-349-42532-7Published: 01 January 2001

  • eBook ISBN: 978-0-230-55458-0Published: 04 September 2001

  • Edition Number: 1

  • Number of Pages: XXII, 410

  • Topics: Management, Corporate Communication/Public Relations, International Economics

Publish with us

Policies and ethics

Back to top