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Kick-starter.com

The definitive European Internet start-up guide

  • Book
  • © 2000

Overview

Editors:
  1. Stephen Harpin

    1. Andersen Consulting Strategic Services, UK

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About this book

The high profile leaps and falls of the share prices of dot.com enterprises have highlighted not only the enormous opportunities but also the perils of starting an e-business. kick-starter.com is the definitive guide by Andersen Consulting and other leading internet experts to setting up a European internet business and includes advice on finding a unique business concept as well as marketing, technical, financial and legal aspects and a sample business plan.

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xvi
    Download chapter PDF

  2. Introduction: A Kick-starter

    • Stephen Harpin
    Pages 1-19

  3. Creating a Unique Internet Business

    • Paul Nunes
    Pages 20-48

  4. Finding an Attractive Market

    • Stephen Harpin
    Pages 49-78

  5. Marketing and Communications Development

    • Marco Rimini, Kate Eden
    Pages 79-127

  6. ‘Fulfilling the Promise’

    • David C Lane
    Pages 128-161

  7. Start-up Technology

    • Ceri Carill, Eduardo A. Krumholz, Daniel Deganuti
    Pages 162-204

  8. The Rise of Mobile Commerce and WAP

    • Paul Eijkemans
    Pages 205-232

  9. Legal Aspects of Setting Up an Internet Business

    • David Griffiths, Kirsty Foy, Toby Hornett
    Pages 233-260

  10. Valuations and Building the Financial Model

    • David Russell
    Pages 261-288

  11. Fundraising for Internet Ventures

    • Rahul Bhandari
    Pages 289-307

  12. Leadership Capital Solutions for eSpace

    • Joyce Renney, Metin Mitchell
    Pages 308-319

  13. Sample Business Plan

    • Steven Harpin
    Pages 320-371

  14. Back Matter

    Pages 372-383
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Reviews

'Advice from some of the world's leading e-commerce companies and an essential guide to anybody trying to kick-start their Internet business.' - Shares

Editors and Affiliations

  • Andersen Consulting Strategic Services, UK

    Stephen Harpin

About the editor

RAHUL BHANDAR Andersen Consulting Alliances and Ventures team, San Francisco/Washington DC, USA CERI CARLILL Andersen Consulting European Technology Headquarters, Sophia Antipolis France DANIEL J. DEGANUTTI Andersen Consulting European Technology Headquarters, Sophia Antipolis, France KATE EDEN J Walter Thompson PAUL EIJKEMANS Andersen Consulting, Netherlands DAVID GRIFFITHS Kirsty Foy and Toby Hornett, all with the media, computer and communications group, Clifford Chance STEPHEN HARPIN Andersen Consulting Strategic Services EDUARDO KRUMHOLZ Andersen Consulting DAVID LANE Andersen Consulting eBusiness practice METIN MITCHELL, Managing Vice President, Korn/Ferry's ebusiness practice PAUL NUNES Andersen Consulting Institute for Strategic Change JOYCE RENNEY Marketing Director, Korn/Ferry International MARCO RIMINI, Director of Strategy and Development, J Walter Thompson DAVID RUSSELL Managing Consultant, information, communications and entertainment practice, PricewaterhouseCoopers

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