Overview
Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.
Similar content being viewed by others
Keywords
Table of contents (12 chapters)
-
Front Matter
-
Understanding and Profiting from Intellectual Property: A Beginning
-
Intellectual Property Fundamentals
-
Front Matter
-
-
Intellectual Property Environments
-
Front Matter
-
-
Intellectual Property Management
-
Front Matter
-
-
Back Matter
Reviews
'This is well-researched and thought-provoking read for both the academic and business communities.' Anuradha Swaminathan, World Intellectual Property Organization
Authors and Affiliations
About the author
DELI YANG is R. Burr and D. Clark Professor in International Business at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property. Before embarking on her academic career, she also had professional experience in government policy and international trading. Since the early 1990s, she has been researching IP from the IB angle. She has also been collaborating with multinationals and academics across the world on projects related to IP businesses. As a consultant of the World IP Organization, UN, she has been actively involved with benchmarking global IP systems.
Bibliographic Information
Book Title: Understanding and Profiting from Intellectual Property
Book Subtitle: A guide for Practitioners and Analysts
Authors: Deli Yang
DOI: https://doi.org/10.1057/9780230582071
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2008
Hardcover ISBN: 978-1-4039-9172-0Published: 24 April 2008
Softcover ISBN: 978-1-349-54316-8Published: 24 April 2008
eBook ISBN: 978-0-230-58207-1Published: 24 April 2008
Edition Number: 1
Number of Pages: XXII, 309
Topics: Business Strategy/Leadership