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About this book
Imparting experiences from the theatre world to show how to manage operations in the 21st century, this book provides the key ideas necessary to implement a new operational culture that will lead to excellence in service. This is a must read for executives who wish their operations to be effective and to find satisfaction in shared success.
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Table of contents (24 chapters)
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Front Matter
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The Need for a New Operational Culture
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The Teatro Real de Madrid
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Efficiency
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Front Matter
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Attractiveness
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Front Matter
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Authors and Affiliations
About the authors
BEATRIZ MUÑOZ-SECA Doctorate in Philosophy and Letter from the University of Navarra and Master in Education from Harvard University. With more than 18 years' experience in high-level positions, in national and international companies as well as in public administration, she has worked in the United States, Mexico and Spain. Professor Muñoz-Seca joined IESE in 2000, where she is Full Professor of Production, Technology and Operations Management.
JOSEP RIVEROLA Doctorate in Industrial Engineering from the Polytechnic University of Catalunya and PhD in Operations Research
from Stanford University. In 1976, he was awarded the chair Organisation of Operational Research and Production at the Polytechnic University of Catalunya. Professor Riverola is currently Professor of Production, Technology and Operations Management and holds the Alcatel chair at IESE, where he also directs the Centre for Operational Excellence.
JOSEP RIVEROLA Doctorate in Industrial Engineering from the Polytechnic University of Catalunya and PhD in Operations Research
from Stanford University. In 1976, he was awarded the chair Organisation of Operational Research and Production at the Polytechnic University of Catalunya. Professor Riverola is currently Professor of Production, Technology and Operations Management and holds the Alcatel chair at IESE, where he also directs the Centre for Operational Excellence.
Bibliographic Information
Book Title: The New Operational Culture
Book Subtitle: The Case of the Theatre Industry
Authors: Beatriz Muñoz-Seca, Josep Riverola
DOI: https://doi.org/10.1057/9780230584600
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2009
Hardcover ISBN: 978-0-230-22096-6Published: 12 November 2008
Softcover ISBN: 978-1-349-30640-4Published: 12 November 2008
eBook ISBN: 978-0-230-58460-0Published: 12 November 2008
Edition Number: 1
Number of Pages: XII, 270
Topics: Management, Operations Management, Organization, Operations Research/Decision Theory, Corporate Communication/Public Relations, Economics, general