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About this book
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
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Table of contents (9 chapters)
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Front Matter
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Back Matter
About the authors
HANS WESTERBEEK and AARON SMITH are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.
Bibliographic Information
Book Title: Sport Business in the Global Marketplace
Authors: Hans Westerbeek, Aaron Smith
DOI: https://doi.org/10.1057/9780230598898
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Hans Westerbeek and Aaron Smith 2003
Hardcover ISBN: 978-1-4039-0300-6Published: 04 October 2002
Softcover ISBN: 978-1-349-50845-7Published: 04 October 2002
eBook ISBN: 978-0-230-59889-8Published: 03 October 2002
Edition Number: 1
Number of Pages: XIV, 241
Number of Illustrations: 251 b/w illustrations
Topics: Management, Marketing, Business Strategy/Leadership, International Economics