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About this book
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
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Table of contents (12 chapters)
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Front Matter
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Foundations
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Front Matter
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Kinds of Contextual Psychology
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Front Matter
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Behavioral Economics
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Front Matter
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Explaining Consumer Choice
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Front Matter
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Back Matter
About the author
GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).
Bibliographic Information
Book Title: Explaining Consumer Choice
Authors: Gordon R. Foxall
DOI: https://doi.org/10.1057/9780230599796
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Gordon R. Foxall 2007
Hardcover ISBN: 978-1-4039-9862-0Published: 27 June 2007
Softcover ISBN: 978-1-349-54711-1Published: 27 June 2007
eBook ISBN: 978-0-230-59979-6Published: 27 June 2007
Edition Number: 1
Number of Pages: XII, 256
Number of Illustrations: 6 b/w illustrations
Topics: Marketing, Management