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About this book
This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
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Table of contents (11 chapters)
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Front Matter
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Back Matter
About the author
OLIVIER TORRÈS is Assistant Professor at the University of Montpellier (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in small business management. He is the French Vice President of the European Council of Small Business (ECSB) and Secretary of the International French spoken Association of Small Business and Entrepreneurship (AIREPME). His work in small business research has been internationally awarded on several occasions.
Bibliographic Information
Book Title: The Wine Wars
Book Subtitle: The Mondavi Affair, Globalisation and "Terroir"
Authors: Olivier Torrès
DOI: https://doi.org/10.1057/9780230624917
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2006
Hardcover ISBN: 978-0-230-00210-4Published: 03 July 2006
Softcover ISBN: 978-1-349-28046-9Published: 03 July 2006
eBook ISBN: 978-0-230-62491-7Published: 03 July 2006
Edition Number: 1
Number of Pages: XIII, 170
Topics: International Business, Small Business