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About this book
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
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Table of contents (7 chapters)
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Authors and Affiliations
About the authors
INDRAJIT 'JAY' SINHA is the Washburn Research Fellow and Associate Professor of Marketing at the Fox School of Business and Management at Temple University, Philadelphia. He has also worked as a management consultant and his articles on branding strategy and luxury products have appeared in several leading marketing and strategy journals including the Harvard Business Review.
THOMAS FOSCHT is Associate Professor of Marketing in the Department of Marketing and Retailing at the University of Graz, Austria. He currently serves as the Vice Chairman of the department and also as a referee for the Austrian Court. He has authored several management articles, monographs, and books on customer loyalty and marketing strategy.
THOMAS FOSCHT is Associate Professor of Marketing in the Department of Marketing and Retailing at the University of Graz, Austria. He currently serves as the Vice Chairman of the department and also as a referee for the Austrian Court. He has authored several management articles, monographs, and books on customer loyalty and marketing strategy.
Bibliographic Information
Book Title: Reverse Psychology Marketing
Book Subtitle: The Death of Traditional Marketing and the Rise of the New “Pull” Game
Authors: Indrajit Sinha, Thomas Foscht
DOI: https://doi.org/10.1057/9780230625068
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Indrajit Sinha and Thomas Foscht 2007
Hardcover ISBN: 978-0-230-50754-8Published: 22 November 2006
Softcover ISBN: 978-1-349-35354-5Published: 22 November 2006
eBook ISBN: 978-0-230-62506-8Published: 22 November 2006
Edition Number: 1
Number of Pages: XIV, 198
Number of Illustrations: 5 b/w illustrations
Topics: Marketing