Overview
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About this book
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
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Keywords
Table of contents (10 chapters)
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Front Matter
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Back Matter
Editors and Affiliations
About the editor
KENNETH R. GRAY Professor of International Management at Florida A&M University holding an Eminent Scholar Chair in Global Business, USA LYN S. AMINE Professor of Marketing and International Business at Saint Louis University, USA C.P. RAO Professor of Marketing and Director of Case Research and Teaching Unit at the College of Business Administration at Kuwait University, Kuwait ADEL A. Al-WUGAYAN Vice Dean at the College of Business Administration and the Director of Center of Excellence in Management at Kuwait University, Kuwait.
Bibliographic Information
Book Title: Marketing in the Emerging Markets of Islamic Countries
Editors: Marin Marinov
DOI: https://doi.org/10.1057/9780230626287
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2007
Hardcover ISBN: 978-1-4039-9173-7Published: 28 November 2006
Softcover ISBN: 978-1-349-54318-2Published: 28 November 2006
eBook ISBN: 978-0-230-62628-7Published: 28 November 2006
Edition Number: 1
Number of Pages: XIII, 207
Topics: Middle Eastern Culture, Marketing