Overview
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About this book
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.
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Keywords
Table of contents (12 chapters)
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Front Matter
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Understanding and Profiting from Intellectual Property across Borders: A Beginning
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Intellectual Property Fundamentals
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Front Matter
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Intellectual Property Environments
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Front Matter
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Intellectual Property Management
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Front Matter
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Back Matter
Reviews
'The author has undertaken a formidable task with serious scholarship...and analytical intent...has enlivened what could have been a dry, specialists-only book by including diagrams, statistics, and illuminating case studies...This is a well-researched and thought-provoking read for both the academic and business communities.' -World Intellectual Property Organization
Authors and Affiliations
About the author
DELI YANG is currently Richard Burr and Donald Clark Professor of International Business (IB) at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA, and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property (IP). Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding and firm performance, including anti-piracy strategies and success. She has also been collaborating with multinationals and scholars across the world on projects related to IP businesses. As a consultant of the World IP Organisation, UN, she has been actively involved with benchmarking global IP systems.
Bibliographic Information
Book Title: Understanding and Profiting from Intellectual Property
Book Subtitle: Strategies across Borders
Authors: Deli Yang
DOI: https://doi.org/10.1057/9781137094667
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2013
Softcover ISBN: 978-1-349-33624-1Published: 04 December 2012
eBook ISBN: 978-1-137-09466-7Published: 04 December 2012
Edition Number: 2
Number of Pages: XXIII, 313
Topics: Business Strategy/Leadership, Knowledge Management, International Business, International Economics, Commercial Law