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About this book
Examines the shift in leading companies in India towards greater 'value added' and innovative work. Is the move towards greater levels of innovation the future of the services off-shoring industry in India?
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Table of contents (7 chapters)
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Front Matter
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Back Matter
Editors and Affiliations
About the editor
K. BALAKRISHNAN is Professor of Marketing at the SDM Institute for Management, Mysore, India
BARNALI CHAKLADER is Associate Professor of Finance at the Institute of Management Technology, Ghaziabad, India
RAJAT GERA is Associate Professor of Marketing Management at the Institute of Management Technology, Ghaziabad, India
PHANISH PURANAM is Professor of Strategy and Entrepreneurship and Co-Director of the Aditya Birla India Centre at London Business School, UK
DORIS RAJAKUMARI JOHN is Professor of Marketing at Chennai Business School, Chennai, India
ANANTHI RAJAYYA is a lecturer at the Albertian Institute of Management, Cochin, India
SATHYANARAYANAN RAMACHANDRAN is Professor of Marketing at Chennai Business School, Chennai, India
VRAJLAL K SAPOVADIA is Professor of Finance and Accounting at IIM Indore, Indore, India
Bibliographic Information
Book Title: Innovation in India
Book Subtitle: The Future of Offshoring
Editors: Suseela Yesudian
DOI: https://doi.org/10.1057/9781137268556
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2012
Hardcover ISBN: 978-0-230-30067-5Published: 16 November 2012
Softcover ISBN: 978-1-349-33646-3Published: 16 November 2012
eBook ISBN: 978-1-137-26855-6Published: 16 November 2012
Edition Number: 1
Number of Pages: XI, 130
Topics: International Business, Asian Culture, Asian Economics, Management, Services, International Economics