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About this book
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
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Table of contents (6 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
About the author
JOSEP FRANCESC VALLS GIMÉNEZ is a Professor in the Department of Marketing Management at ESADE Business School, Spain. He was an economic journalist until 1990 and the founder and Director of the Tourism Management Center at ESADE until 2004. He was also the creator of the International Tourism Center at ESADE from 2010 and has published 12 books on management.
Bibliographic Information
Book Title: Beyond the Low Cost Business
Book Subtitle: Rethinking the Business Model
Authors: Josep Francesc Valls Giménez
DOI: https://doi.org/10.1057/9781137277534
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2013
Hardcover ISBN: 978-1-137-27752-7Published: 31 January 2013
Softcover ISBN: 978-1-349-44719-0Published: 31 January 2013
eBook ISBN: 978-1-137-27753-4Published: 31 January 2013
Edition Number: 1
Number of Pages: XIII, 199
Topics: Business Strategy/Leadership, International Business, Tourism Management, International Economics, Economics, general, Services