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About this book
Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research.
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Table of contents (8 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
About the author
JOHN DESMOND is a reader in management at the University of St. Andrews, UK. He was born in Derry and currently lives equably in exile in Scotland with his wife Fiona. John's other books are Consuming Behaviour (Palgrave, 2003) and Fundamentals of Marketing (2007), co-authored with Marilyn Stone.
Bibliographic Information
Book Title: Psychoanalytic Accounts of Consuming Desire
Book Subtitle: Hearts of Darkness
Authors: John Desmond
DOI: https://doi.org/10.1057/9781137289087
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2013
Hardcover ISBN: 978-0-230-25219-6Published: 28 November 2012
Softcover ISBN: 978-1-349-32178-0Published: 28 November 2012
eBook ISBN: 978-1-137-28908-7Published: 28 November 2012
Edition Number: 1
Number of Pages: XV, 293
Topics: Marketing, Organization, Management, Operations Research/Decision Theory, Psychology, general, Business Strategy/Leadership