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Table of contents (9 chapters)
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The Organization, the Brand, and the Organization’s Stakeholders
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Strategy and the Emergent Crisis
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Implementing the Strategy
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Bibliographic Information
Book Title: Organizations in the Face of Crisis
Book Subtitle: Managing the Brand and Stakeholders
Authors: Dennis W. Tafoya
DOI: https://doi.org/10.1057/9781137313973
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Dennis W. Tafoya 2013
Hardcover ISBN: 978-1-137-30695-1Published: 20 March 2013
Softcover ISBN: 978-1-349-45529-4Published: 20 March 2013
eBook ISBN: 978-1-137-31397-3Published: 20 March 2013
Edition Number: 1
Number of Pages: XII, 183
Number of Illustrations: 1 b/w illustrations
Topics: Marketing, Business Strategy/Leadership, Operations Research/Decision Theory, Corporate Communication/Public Relations, Management