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About this book
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
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Table of contents (7 chapters)
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Front Matter
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Back Matter
Editors and Affiliations
About the editor
Fred K. Beard, University of Oklahoma, USA
Stephen Brown, University of Ulster, Northern Ireland
Shintaro Okazaki, Universidad Autónoma de Madrid, Spain
Charles R. 'Ray' Taylor, Villanova University, USA
Bibliographic Information
Book Title: The Dominant Influence of Marketing in the 21st Century
Book Subtitle: The Marketing Leviathan
Editors: Philip J. Kitchen
DOI: https://doi.org/10.1057/9781137322630
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2013
Hardcover ISBN: 978-0-230-29683-1Published: 16 April 2013
Softcover ISBN: 978-1-349-33400-1Published: 16 April 2013
eBook ISBN: 978-1-137-32263-0Published: 16 April 2013
Edition Number: 1
Number of Pages: XIV, 138
Topics: Marketing, Organization, Customer Relationship Management, Corporate Communication/Public Relations, Behavioral/Experimental Economics