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About this book
Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
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Table of contents (15 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
About the author
Ian Chaston is Visiting Professor at Centrum Catolica Business School, Peru. Previously he taught marketing and undertook research in entrepreneurship at Plymouth Business School, UK. He also founded Plymouth University's spin-off company Moustraining Ltd, which researches on-line learning applications to reduce higher education delivery costs. He has led projects on entrepreneurship for government agencies and universities in the UK and overseas.
Bibliographic Information
Book Title: Entrepreneurship and Innovation During Austerity
Book Subtitle: Surviving Beyond the Great Recession
Authors: Ian Chaston
DOI: https://doi.org/10.1057/9781137324436
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2013
Hardcover ISBN: 978-1-137-32442-9Published: 30 July 2013
Softcover ISBN: 978-1-349-45894-3Published: 30 July 2013
eBook ISBN: 978-1-137-32443-6Published: 30 July 2013
Edition Number: 1
Number of Pages: VIII, 266
Topics: Business Strategy/Leadership, Business Finance, Management, Organization, Economics, general, Entrepreneurship