Overview
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About this book
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
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Table of contents (10 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
About the authors
Andrea Perna is a researcher in Industrial Marketing at the Department of Engineering Sciences, Uppsala University, Sweden, and at the Department of Management, Polytechnic University of Marche, Italy. His research interests include CRM, new business formation, and innovation in B2B markets. He has published in the Journal of Business Research and Industrial Marketing Management.
Enrico Baraldi is Full Professor of Industrial Engineering and Management at the Department of Engineering Sciences, Uppsala University, Sweden. His research interests include industrial networks, innovation management, business strategies, science and technology sciences, and academic entrepreneurship. He has published in the California Management Review, Journal of Business Research, Industrial Marketing Management, Technovation and Management Decision.
Enrico Baraldi is Full Professor of Industrial Engineering and Management at the Department of Engineering Sciences, Uppsala University, Sweden. His research interests include industrial networks, innovation management, business strategies, science and technology sciences, and academic entrepreneurship. He has published in the California Management Review, Journal of Business Research, Industrial Marketing Management, Technovation and Management Decision.
Bibliographic Information
Book Title: CRM Systems in Industrial Companies
Book Subtitle: Intra- and Inter-Organizational Effects
Authors: Andrea Perna, Enrico Baraldi
DOI: https://doi.org/10.1057/9781137335661
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
Hardcover ISBN: 978-1-137-33565-4Published: 28 March 2014
Softcover ISBN: 978-1-349-46317-6Published: 28 March 2014
eBook ISBN: 978-1-137-33566-1Published: 30 March 2014
Edition Number: 1
Number of Pages: XIII, 249
Topics: Management, Business Strategy/Leadership, International Business, Customer Relationship Management, Innovation/Technology Management, Industries