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About this book
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
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Table of contents (11 chapters)
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Front Matter
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Laying the Foundation of Enterprise
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Front Matter
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Architecting Enterprise: Innovation and Technology Effects
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Front Matter
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Revealing Values
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Front Matter
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Back Matter
Authors and Affiliations
About the author
Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus, and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, UK. He is also Fellow of the Chartered Management Institute, and the Institute of Operations Management, UK. He has been listed in various international directories including Who's Who in the World since 2008, and 2000 Outstanding Intellectuals of the 21st Century. Dr. Rajagopal holds postgraduate and doctoral degrees in Economics and Marketing respectively from Pandit Ravishankar Shukla University. He specializes in the fields of marketing management, rural economic linkages, and development economics. He has to his credit 40 books on marketing management and rural development themes and over 400 research contributions that include research papers in national and international refereed journals. He is Editor-in-Chief of the International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. He has imparted training to senior executives and has conducted 55 management development programs. His research contributions have been conferred the highest recognition of National Researcher -SNI-level III by the Government of Mexico.
Bibliographic Information
Book Title: Architecting Enterprise
Book Subtitle: Managing Innovation, Technology, and Global Competitiveness
Authors: Rajagopal
DOI: https://doi.org/10.1057/9781137366788
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
Hardcover ISBN: 978-1-137-36677-1Published: 21 March 2014
Softcover ISBN: 978-1-349-47427-1Published: 21 March 2014
eBook ISBN: 978-1-137-36678-8Published: 25 March 2014
Edition Number: 1
Number of Pages: XXI, 318
Topics: Management, International Business, Business Strategy/Leadership, Innovation/Technology Management, Organization, International Economics