Overview
- Expert advice made accessible, written by the popular author of The New Silk Road, this book features detailed high-level analysis combined with street-level anecdotes
- This book has a global approach encompassing not only the relationships between East and West but also the Middle East
- This book accepts that the East is a huge global player in business and will be for many years - and focuses on how business can manage the complexities involved.
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About this book
Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.
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Keywords
Table of contents (10 chapters)
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Front Matter
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Back Matter
Reviews
'Simpfendorfer gives his topic a thorough treatment. His insights give an impressive oversight into key trends shaping the region a combination of anecdotes, personal travel tales, and a lot of statistics in a book that is easy to read' -Financial Times beyondbrics
"A canny snapshot of a sprawling, kaleidoscopic and ever growing marketplace...Simpfendorfer writes with vibrancy and enthusiasm" -Kirkus
"The Rise of the New East presents insightful and thought-provoking views of the business opportunities and challenges in the vast markets of Asia. The book provides compelling evidence, using fascinating and fun real-world stories from the author's wide experience in Asia. Key reading for anyone who wants to understand the changing dynamics in the markets of the East."
- Frank Newman, former Deputy Secretary of the U.S. Treasury Department, former CEO of Bankers Trust, and former CEO of Shenzhen Development Bank, China
"Ben is a thorough and totally involved observer of matters Eastern with an ability to articulate his thoughts clearly both orally and, as in this case, in a totally unstuffy, readable and informative book. A tireless traveler with an enquiring economist's mind, he shines because of his ability to cross cultural and language barriers with an ease I have yet to find in others."
- David Eldon, former Chairman of HSBC Asia Pacific
"No one is better qualified or more engaging than Ben Simpfendorfer to describe, analyze and explain the stunning rise and turbulence of the 'New Asia'. While engaging us with great stories, Ben nevertheless avoids the temptation to simplify what is inherently complex: his deep appreciation of economics, culture and politics stretching from China to the Arab world informs his analysis with powerful subtlety and insight. For anyone who cares about the shape of the next 20 years, this is required, and rewarding, reading."
- Teresa Barger, CEO and CIO, Cartica Capitaland co-Founder of the Emerging Markets Private Equity Association (EMPEA)
"Though the theme of The Rise of the New East is rapid change in Asian market dynamics, there is one clear constant: Ben Simpfendorfer remains the best guide and analyst to the mega-region stretching from Shanghai to Riyadh. This book embraces complexity rather than ignoring or over-simplifying it. Essential reading for the rebalanced world."
- Parag Khanna, author of The Second World: How Emerging Powers are Redefining Global Competition in the 21st Century
About the author
Ben Simpfendorfer is Founder and Managing Director of Silk Road Associates, a strategy consultancy based in Hong Kongwith offices in Beijing and Melbourne. Ben assists multinationals and mid-market firms develop their business strategies in Asia and the Middle East. Ben was the former Chief China Economist for RBS and Senior China Economist for JPMorgan where he advised some of the world's largest financial institutions and multinationals. He writes a regular column for FT.com's beyondbrics and is the bestselling author of The New Silk Road (Palgrave, 2009). He is also associated with the international advisory, Global Strategic Associates.
Bibliographic Information
Book Title: The Rise of the New East
Book Subtitle: Business Strategies for Success in a World of Increasing Complexity
Authors: Ben Simpfendorfer
DOI: https://doi.org/10.1057/9781137370068
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
Hardcover ISBN: 978-1-137-37005-1Published: 27 June 2014
Softcover ISBN: 978-1-349-47517-9Published: 01 January 2014
eBook ISBN: 978-1-137-37006-8Published: 27 June 2014
Edition Number: 1
Number of Pages: IX, 238
Topics: International Business, Asian Economics, Business Strategy/Leadership, Organization, International Economics, Corporate Communication/Public Relations