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Palgrave Macmillan

Fair Trade in CSR Strategy of Global Retailers

  • Book
  • © 2015

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Editors:
  1. Magdalena Stefańska
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  2. Renata Nestorowicz
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About this book

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xviii
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  2. Theoretical Foundations of CSR in Retailing

    • Magdalena Stefańska, Grażyna Śmigielska
    Pages 1-33

  3. Development of the Fair Trade Idea in Europe and the United States

    • Magdalena Stefańska, Renata Nestorowicz
    Pages 35-64

  4. A Critical Look at the Application in Practice of Fair Trade

    • Ewa Jerzyk, Henryk Mruk, Ryszard Stefański
    Pages 65-87

  5. Corporate Social Responsibility and Fair Trade in Relations of Retailers with Suppliers

    • Magdalena Stefańska, Ryszard Stefański
    Pages 89-115

  6. The Influence of CSR and Fair Trade Communications on Attitude, Customer Behavior, and Retailer Perception

    • Tomasz Wanat, Magdalena Stefańska
    Pages 117-147

  7. The Effect of Communicating CSR and Fair Trade on the Attitudes and Behavior of Employees of Trading Enterprises

    • Anna Rogala, Tomasz Wanat, Renata Nestorowicz, Magdalena Stefańska
    Pages 149-173

  8. Fair Trade: Trends for the Future

    • Henryk Mruk, Ewa Jerzyk, Magdalena Stefańska, Ryszard Stefański, Renata Nestorowicz
    Pages 175-197

  9. Back Matter

    Pages 199-205
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About the authors

Magdalena Stefa?ska, Poznan University, Poland Renata Nestorowicz, Poznan University, Poland Tomasz Wanat, Poznan University, Poland Ewa Jerzyk, Poznan University, Poland Henryk Mruk, Poznan University, Poland Anna Rogala, Poznan University, Poland Gra?yna ?migielska, Cracow University of Economics, Poland Ryszard Stefa?ski, independent researcher

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