Overview
- There are many books about big data and how to use the information in a marketing plan but most companies have these functions separated into silos and the strategies of bringing them all together rarely happen
- In this book, the author uses his experience in corporate organization and his expertise in technology to show companies and specifically marketing groups how to bring them all together to create one cohesive plan and process to make the most of business
- He uses cases from the few companies that have done this successfully and includes a detailed cases studies
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About this book
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
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Keywords
Table of contents (13 chapters)
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Front Matter
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Introduction
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Seeing and Thinking Big Picture
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Front Matter
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Creating a Big Social Mobile Enterprise
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Front Matter
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Capitalizing on the Connection
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Front Matter
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Back Matter
Reviews
"Big Social Mobile is a valuable guide for learning to think critically and holistically about how marketing, public relations, and social interactions can go well beyond their traditional roles. This is necessary reading for succeeding in today's ever-more integrated world." - Ken Wincko, SVP of Marketing, PR Newswire
"Big Social Mobile is a must-read for everyone from small business managers to corporate executives read it and learn how to use big data, social media, and mobile technology to become customer-centric and adopt predictive marketing or you will be left behind." - Omer Artun, CEO, AgilOne
"Big Social Mobile reveals Giannetto's unique and comprehensive view of how technology influences and enables behaviors. It's a view seldom contemplated by other authors and practitioners." - Scott McNulty, Founder, IOEngine and BIOPTid
"Big Social Mobile serves as an invaluable guide to a key aspect of any corporate strategy: engaging with, understanding, and responding to customers using modern tools." - Mark Russinovich, CTO, Microsoft Azure
"Big Mobile Social is a game-changing blueprint providing decision-makers with a well-thought-out guide to how to win in today's data-driven world. This book takes these topics beyond marketing and is for anyone in business who wants to remain competitive." - Byron Mignanelli, CEO, Global Strategic Management Institute
About the author
David F. Giannetto helps organizations understand and utilize information to improve performance. He is Senior Vice-President of Professional Services and Marketing at Salient Management Company. Formerly CEO of The Telos Group and Practice Manager for J.H. Cohn, LLP, Giannetto has worked with clients such as FujiFilm, BlueCross BlueShield, American Express, JPMorgan, Coca Cola, Pepsi, Roche Pharmaceuticals, Scholastic books, and more. He is the author of The Performance Power Grid (Wiley, 2006), a writer for the Huffington Post and the AMA, and a former professor of organizational behavior in Rutgers University's Executive MBA program.
Learn more about becoming big, social, and mobile at: www.bigsocialmobile.com
Bibliographic Information
Book Title: Big Social Mobile
Book Subtitle: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
Authors: David F. Giannetto
DOI: https://doi.org/10.1057/9781137410405
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: David F. Giannetto 2014
Hardcover ISBN: 978-1-137-41039-9Published: 27 January 2015
Softcover ISBN: 978-1-349-48895-7Published: 27 January 2015
eBook ISBN: 978-1-137-41040-5Published: 27 January 2015
Edition Number: 1
Number of Pages: XVI, 240
Topics: Marketing, Market Research/Competitive Intelligence, Economics, general