Overview
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About this book
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
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Keywords
Table of contents (13 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
About the author
Claudio Diniz is the Vice-Coordinator for the Luxury Commission at the French Chamber of Commerce, Brazil, the Coordinator of the MBA in Luxury Management at two Universities in Brazil, and is the CEO at Maison du Luxe, a consultancy specializing in events management expertise. He writes a monthly column on luxury trends and insights for Luxus Magazine and is author of O Mercado do Luxo no Brasil: Tendências e Oportunidades (Seoman). Claudio holds an MBA in Luxury Management from Faap University in São Paulo, Brazil, and has studied at the London College of Fashion, UK, and ESSEC Business School, France
Bibliographic Information
Book Title: The Luxury Market in Brazil
Book Subtitle: Market Opportunities and Potential
Authors: Claudio Diniz
DOI: https://doi.org/10.1057/9781137432568
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
Hardcover ISBN: 978-1-137-43254-4Published: 12 June 2014
Softcover ISBN: 978-1-349-49245-9Published: 01 January 2014
eBook ISBN: 978-1-137-43256-8Published: 12 June 2014
Edition Number: 1
Number of Pages: XIV, 181
Topics: International Business, Marketing, Innovation/Technology Management, Cultural Studies, International Economics, Procurement