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About this book
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
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Table of contents (8 chapters)
Authors and Affiliations
About the author
Benoît Heilbrunn is Professor of Marketing at ESCP Europe Business School and at IFM (French Institute of Fashion). He teaches brand management, design management and consumer behaviour, and acts as a consultant in the area of brand activation and semiotics of marketing and branding. His wide interest in human sciences allows him to articulate a reflexion on the ideological aspects of consumer and brand society. He is also interested in the various dimensions of material culture, mainly objects, logos and visual identities.
Bibliographic Information
Book Title: Market Mediations
Book Subtitle: Semiotic Investigations on Consumers, Objects and Brands
Authors: Benoît Heilbrunn
DOI: https://doi.org/10.1057/9781137509987
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2015
Hardcover ISBN: 978-1-137-50996-3Published: 11 May 2015
Softcover ISBN: 978-1-349-50622-4Published: 01 January 2015
eBook ISBN: 978-1-137-50998-7Published: 11 May 2015
Edition Number: 1
Number of Pages: XIII, 250
Topics: Business Strategy/Leadership, Management, Marketing, International Economics